I'm Dr. Pariya Kashfi. I work exclusively with high-performing women who are operating below their level — not because of skill gaps, but because of decision patterns that worked at a previous level and don't work at this one.
Three career pivots, including one in my 40s. PhD in technology and design. 20+ years inside Spotify, Volvo, Northvolt, Trustly — environments where high-stakes decisions are made in real time, with incomplete information, under pressure.
Across every one of those environments, I watched the same pattern repeat in high-performing women: undeniable capability, significant results, a role they'd outgrown — and a next move they couldn't seem to commit to.
Not because of a lack of talent. Because of a decision system that was built for a different level — one that needed external validation, waited for permission, needed certainty before moving.
That system got them here. It wouldn't get them to what's next.
I designed this method to install a different one — using the same Design Thinking frameworks I used to build products for millions of users at Spotify, now applied to the decisions that shape your career and your next chapter.
Most coaches operate from one discipline. Some combine two awkwardly. The integration below is structurally unimitable — it requires the specific combined background of PhD + design + tech operations + lived practice across three career pivots.
PhD-grade rigor. Kahneman. Sunstein. Thaler. The actual academic field of how humans make decisions — and how to override the biases that keep capable people stuck.
Stanford d.school methodology, applied rigorously to your life. Not as a metaphor. As an actual operating system: hypothesis-driven, iteration-led, prototype before commit.
Cognitive performance, not therapy. The daily practice of catching automatic patterns — perfectionism, hesitation, permission-seeking — and replacing them with designed responses.
Take the audit to find the right one. Or book the deepest entry point directly.