PhD · Decision Scientist · Ex-Spotify · Volvo · Trustly

For high-performing women already at the level.
Holding back from claiming it.

Decision-making and execution work for VPs, CMOs, Directors, and founders who've outgrown their current chapter — and who haven't stepped into the next. PhD-grade decision science. Design thinking. Pattern work. Three disciplines almost no one combines.

Explore the program → Start with the Lab — €25

The Method

A different operating system for how you decide.

Three constants installed in every client. Applied to whichever move actually matters — a role change, a price raise, a hire, a pivot, a decision you've been carrying.

— 01 / The Daily Practice Catch

The patterns running you in real time — perfectionism, hesitation, permission-seeking. You learn to catch them in the moment, not after the fact.

— 02 / The Foundation Own

A clear, designed sense of who you are, what you stand for, and what authority you're operating from. Your decisions get a spec.

— 03 / The Philosophy Move

You stop waiting for certainty. You design experiments instead of "final" decisions. Clarity comes from the moves — not the other way around.

Three Doors

Where to start.

Different entry points based on where you are. All built on the same method.

Free · Diagnostic

Decision Audit

Self-assessment

A 12-question self-assessment that maps the specific pattern keeping you stuck. Takes 8 minutes. You get a personalized read on where to start.

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€25 · 90 Min · Live

Decisive Move Lab

Founding-cohort price

A live working session. You bring a real situation. You leave with one real decision and a designed first move. Plus 1 week of Slack access.

See the Lab →

€600 + VAT · 90 Min

Power Call

1:1 with Pariya

A focused 1:1 strategic intervention. 90 minutes of deep work on one decision. Plus 1 week of Slack support and a designed 30-day plan.

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For Senior Leaders Ready For Deep Work

The full installation — 12 weeks.

A structured 12-week container for women already at the level. 1:1 + group + daily access. Application required.

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Who I Work With

Three disciplines
almost no one combines.

Dr. Pariya Kashfi

PhD · Decision Scientist · Ex-Spotify · Volvo · Northvolt · Trustly

20+ years across academia, tech, and leadership in complex high-performance environments. Three career pivots, including one in my 40s. I now lead a coaching practice that works exclusively with high-performing women in decision-debt.

My method integrates decision science (Kahneman, Sunstein, Thaler), design thinking (Stanford d.school methodology), and pattern work — applied rigorously to your life as an actual operating system, not as a metaphor.